Radisson serviced apartments in Umhlanga sell 97 units in three hours at KZN's first online launch
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Radisson Serviced Apartments Umhlanga sold 97 sectional-title units at KwaZulu-Natal's first fully online property development launch, held on the Markt platform.
Radisson Serviced Apartments Umhlanga has recorded an exceptional market response following its fully online sales launch, selling 97 sectional-title apartments through the Markt platform. The launch took place on Saturday, August 15, 2026.
According to Rainmaker Marketing, the agency handling the development's marketing and sales, the plan was to release 40 apartments as part of Phase 1, with the online launch opening at 9am. Within four and a half minutes of the opening, the available units had been sold.
The launch was conducted entirely online through Markt and was KwaZulu-Natal's first fully online property development launch, setting a new benchmark for digitally enabled property launches in the province.
It was also the launch of the first Radisson Serviced Apartment development in South Africa, with developers reporting huge interest during the build-up, including record attendance at a preview. The outcome was credited to collaboration between the marketing, lead administration and sales teams, with Markt serving as the conversion platform and campaign intelligence layer.