Madinet Masr enters Egypt's North Coast with Reedy Development tie-up
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Madinet Masr has announced its first entry into Egypt's North Coast through its new AMAR urban realisation platform, partnering with Reedy Development on a roughly 101-acre project at KM 183.
Madinet Masr, one of Egypt's leading urban community developers, has announced its first-ever entry into the North Coast through a collaboration with Reedy Development under its new AMAR platform.
The project is located at KM 183 on Egypt's North Coast and spans approximately 101 acres, extending Madinet Masr's geographic reach beyond its established markets into one of the country's most sought-after coastal destinations.
AMAR is described as a new Urban Realisation Platform created to unlock real estate opportunities through a more flexible, capital-efficient model that combines land, capital, partners, capabilities and operating models under a consistent framework of standards and governance.
Under the structure, Reedy Development will act as master developer responsible for developing and managing the project, while Doors Real Estate, a Madinet Masr subsidiary, will serve as the exclusive sales and marketing arm. AMAR provides the overarching framework and orchestration for the collaboration.
Madinet Masr, which trades on the Egyptian Exchange under the code MASR.CA, said the model allows it to participate across a broader range of opportunities, scale through partnerships and generate value through multiple roles. The company reported EGP 28.4 billion in new sales in August 2026.