PHOMI Partners The Build Project to Elevate Ghana’s Wall Finishing Market
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A global surface innovation brand has entered Ghana’s construction spotlight through a major TV platform partnership. PHOMI’s collaboration with The Build Project signals rising demand for premium, eco-friendly wall cladding solutions.
PHOMI has joined The Build Project as its Official Wall Cladding Partner, strengthening its presence in Ghana’s growing construction and design media space. The announcement comes ahead of the programme’s premiere scheduled for June on Joy Prime and Joy News.
The partnership introduces PHOMI’s eco-friendly surfacing technology to a wider Ghanaian audience through a renovation-focused television platform. The brand is known for its mineral composite wall cladding systems that replicate natural materials such as stone, wood, leather, and concrete.
Through The Build Project, PHOMI’s products will be showcased in real renovation scenarios, offering viewers insights into modern finishing techniques, durability benefits, and design versatility for residential and commercial spaces. This aligns with growing demand for premium yet practical interior solutions in Ghana’s urban property market.
Industry players say the collaboration reflects a broader shift toward experiential real estate marketing, where construction brands use media platforms to influence design trends and consumer choices.