Centum Lures Homebuyers With Discounted Mortgages
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Centum is cutting mortgage costs to unlock stalled home sales. The move signals rising pressure on developers to close deals in a tight property market.
Centum Investment Company is offering discounted mortgage rates to attract buyers to its housing projects in Kenya. The developer is partnering with lenders to ease financing costs and accelerate property sales amid slower market uptake.
This strategy reflects broader challenges in the real estate sector, where high interest rates and reduced purchasing power have dampened demand. By lowering financing barriers, Centum aims to unlock buyer interest and improve cash flow across its developments.
If successful, the model could push other developers to adopt similar buyer incentives in an increasingly competitive market.